At Rotation, we are more
than just a sneaker store
—we are a movement.
At Rotation, we are more than just a sneaker store—we are a movement.
Born in the heart of Lisbon and Vilamoura, we are a space where passion for streetwear, culture, and style converge. Founded by Diogo, Manel, and Rafa, we are driven by one simple belief: sneakers are not just shoes—they are art, they are expression, they are a legacy.
Our journey began with a shared love for the culture and a desire to create something that celebrates it. Rotation is our story, written one chapter at a time. We approach every season as if it were a new book, and each collection is a page that brings us closer to the future we envision. Our mission is not only to offer you the freshest kicks but to provide a curated experience that connects you with the very soul of sneaker culture.
Every pair we offer reflects our commitment to quality, authenticity, and craftsmanship. From the iconic Nike Jordans to the revolutionary Yeezys, we bring you the rarest and most sought-after designs, ensuring that every sneaker you find with us is a piece of history.




For us, fashion is more than just clothing—it’s an art form, and sneakers are the canvas. The process of creating, of bringing a vision to life, is what inspires us. We see every detail, every stitch, every design as a reflection of our passion for the culture and the art of fashion itself. When you step into Rotation, we want you to feel the story behind each piece, understand the meaning in every detail, and make it your own.
We’re more than just a store—we’re a community. Three friends, bound together by a shared vision and a lifelong love for fashion. Our paths crossed by chance, but when we connected, it was clear we were in sync. What started as a simple hobby has evolved into a lifelong journey—one that, though challenging at times, is filled with countless rewards. We put our heart and soul into everything we do, and we want you to experience that same passion every time you shop with us.
If you choose to join the Rotation family, know that we will always give 100% in taking care of you. This is just the beginning, and together, we’ll write the next chapter in this incredible story.
Yours truly,
Diogo, Manel, and Rafa